No rules, no game, right? Wrong.

How do you play a game that has no rules? No start. No end. And of course, no middle.

Simple. Your way.

My colleague made a fantastic impression on me today. I was, as I seem to be doing a lot nowadays, complaining about the sheer lack of intelligence around me. I don’t mean the been-in-advertising-for-so-many-years-and-have-a-marketing-degree-to-back-that kind of aptitude. There’s plenty of that. A little too much, in fact. I’m talking about the ordinary, commonsense knowledge and working skills that are a basic pre-requisite for any job.

Patiently, as always, my partner told me a simple thing: ‘When all the people around you are confused, when no one seems to be able to take a stand, YOU do it. Stake claim to an idea and stand by it. Mind it though, be ready to face criticism, a lot of pressure, probing, questioning, a horde of unbelievers.’

I think today there is lot of information if one knows where to look for it. What is lacking is application of that knowledge. Or in the absence of that, an excellent packaging of what scantily exists in the mind.

It's simply a matter of changing the rules. Or, creating them.